Branding the visceral.

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1800 is a brand campaign exploring the visceral depths of the unique who break conformity and rebuild a new ethos on modern masculinity.

PROJECT OVERVIEW

PROJECT OVERVIEW

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1800 'Just Refined Enough'


Agency: Crispin Porter + Bogusky
Role: Design Director


I guided the creative team and design team in developing the fundamental roots of the campaign's visual system including typographic treatments, visuals, textures, and their applications across film, experiential, social, and digital.

© GORAN KRSTIC 2018