May The Best Dream Win.

Californians are dreamers. It’s a fact. It’s also something we’re unapologetically proud of. So, to launch our latest campaign for SuperLotto Plus, May the Best Dream Win, we’re inspiring Californians to dream as big or as small or as out there as they want. But we’re not talking about yachts, mansions and fancy cars. We’re talking about dreams of generosity—the kind that make us all richer in the process


California Lottery,
SuperLotto Plus


Agency: David & Goliath
Role: Art Direction and Design.

Partnered with the Creative Director in developing the visuals and concepts for both the
SuperLotto TV spot as well as the print campaign.