DC Universe on-demand.

CHALLENGED CONVENTION_NY Mural_1920x1080_v2

We created an iconic, simple system that utilized, two-word headlines to drive visual connections to DC Universe’s vast streaming platform of comics, shows, and movies. The campaign drove awareness through print, digital, ooh and social content that included Comic-Con murals, buses, and chariots in both NY and LA.

WEIRD CREATURES_LA Board
CAPEDANDRAD_WILD_LA.2
dc_universe_sd_01
NERD CHARIOTS_SDCC_02
MAD COMICS_LA Board
PROUD COMMUNITY_LA Mural
caped_crusader_00
L1000736-V2
odd_couple

DC UNIVERSE, WORD SMASH


Agency: Phenomenon
Role: Art Director


Our challenge was to develop a simple communication for the DC Universe platform without being overpowered by some of the most iconic characters ever created. The system that followed generated a wide variety of word smash headlines that playfully and sometimes, progressively, highlighted key art while signaling to a larger platform of original on-demand content. 

© GORAN KRSTIC 2020