Take your music for a ride with Dodge.

Dodge's latest line takes you on an imaginative journey across a new genre of terrain, musical instruments. The spots are filled with empowering and energetic angles to emphasize the car's sporty utility. 

DODGE GUITAR

GUITAR FILM

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Dodge_guitar_001
Dodge_guitar_003
Dodge_guitar_004

DODGE TURNTABLE

TURNTABLE FILM

Dodge_turntable_001
Dodge_turntable_002
Dodge_turntable_003
Dodge_turntable_004

Dodge 'Guitar and Turntable'


Agency: Brand New School / BBDO Detroit
Role: Design


The creative department at BNS was tasked with developing the art direction look and feel for the two scripts 'Guitar' and 'Turntable.' We started our R&D by bringing in a real guitar and turntable and photographing their most interesting angles. From there we generated artwork that became the foundation for the final shot list.

© GORAN KRSTIC 2018