Share an impression of the night, across the world.

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The "Beauty of Night” is a digital experience that harnesses the insight of people all across the globe sharing in a nightly ritual. The social campaign then sought out to connect these people and create a global community.

LANDING HUB

LANDING HUB

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PROJECT OVERVIEW

PROJECT OVERVIEW

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GLOBAL CONTENT AGGREGATION

GLOBAL CONTENT AGGREGATION

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Estee Lauder 'Beauty of Night'


Agency: Hush, NY
Role: Art Direction and Design


Worked in partnership with the creative director on developing the the stages of the social campaign and the interactions between user and viewer, as well as the visual language and tone.

© GORAN KRSTIC 2018