A reimagining of a classic brand through the language inspiration.

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MARTINI® is an iconic brand with the unique power to unite and incite. Our task was to make it relevant to millennials across Europe, to a generation seeking inspiration and prosperity.

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PRE ROLL VIDEO

VIDEO PRE ROLL

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INSTAGRAM NARRATIVES

INSTAGRAM NARRATIVES

Martini 'Begin Desire'


Agency: Opperman Weiss
Role: Art Director


Tasked with developing Martini’s European campaign visuals, we explored the symbols icons used through many generations of youthful self expression. Working with a thorough team, we were able to create a language and foundation of key visuals representative of Martini’s inspirational tone.  

© GORAN KRSTIC 2018