Meet Halfway.

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PayPal wanted to increase both awareness and usage of their payment option on Airbnb. To do so, we proposed a partnership with Airbnb that went far beyond just the traditional promo code. Sure, getting $50 off your Airbnb stay when you checkout with PayPal is a great deal and all, but we wanted to do something that would make a social splash and change the behavior of both PayPal and Airbnb customers.

PROJECT OVERVIEW

PROJECT OVERVIEW

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CASE STUDY

CASE STUDY

Paypal Meet Halfway


Agency: CP+B LA
Role: Design Director
Awards: Cannes Bronze Lion 2016


Worked with the design and creative teams to develop the branding for the 'Meet Halfeway' campaign. The goal was to unify the branding of Paypal and Air Bnb into a recognizeable partnership; the result was a split in color with a hero drop pin reflecting the efforts of both brands.

© GORAN KRSTIC 2018