INTERNATIONAL WOMEN'S DAY
Led art direction for Ultimate Software’s How you treat people changes everything campaign. Creative included a TV spot highlighting employee benefits of Ultimate’s HR platform and three TV spots for International Women’s Day, tackling discrepancy in the gender wage gap. Both campaigns ran through media such as CBS Sports, New York Times newspaper, and the New York Times Corner office (digital), and the brand’s respective social platforms.
© GORAN KRSTIC 2020