UNDER ARMOUR, THE SHANGHAI EXPERIENCE
ART DIRECTION, HUSH NY

UNDER ARMOUR, THE SHANGHAI EXPERIENCE
ART DIRECTION, HUSH NY

UNDER ARMOUR, THE SHANGHAI EXPERIENCE
ART DIRECTION, HUSH NY

UNDER ARMOUR,
THE SHANGHAI EXPERIENCE

ART DIRECTION, HUSH NY

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

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