The first ever Under Armour store debuting in Shanghai, China.

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We worked intensely with the Under Armour Creative team on a 270 degree screen that wrapped around the viewer in a 2500 foot square space to deliver upon the original idea put forth by Under Armour's Founder and CEO, Kevin Plank. The goal was to create the first chapter of their new retail theater concept.

PROJECT OVERVIEW

PROJECT OVERVIEW

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CASE STUDY

CASE STUDY

CONCEPT FRAMES

CONCEPT FRAMES

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Under Armour Shanghai


Agency: Hush, NY
Role: Art Direction and Design


Partnered with the creative director on developing the look and feel, tone, and overall experiential narrative of under armor’s athletic wear and its multi-use culture.

© GORAN KRSTIC 2018