Role:
Senior Art Director
Agency:
Conscious Minds
Nike launched a YouTube series to inspire kids to redefine sport through play and imagination. With a decline in kids viewing themselves as athletes, we partnered with Nike to create The Nike Play Research Lab, where our Director of Play, Isaiah, invites guests to the NPRL to co-create the future of play. We generated five episodes for season 1 that included multiple guests and our unique Agents of Play characters; the goal was to guide our viewers down a path of play, movement, and mindfulness.
EPISODE 01 - Balance Like A Boss With Corinne Joy
EPISODE 02 - Tackle Anything With Makena Cook & Willie McGinest
EPISODE 03 - Pressure’s On With Isabelle “Jiggy” Escribano
EPISODE 04 - Creating Space with Janelle Wellons
EPISODE 05 - Future Forward with Chloe Mei and Ella Lin Espinosa
EPISODE 06 - Legendary Replays with Ocean Brown
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