NIKE SPORTS LAB, NIKE PLAY RESEARCH LAB
ASSOCIATE CREATIVE DIRECTOR, CONSCIOUS MINDS LA

UNDER ARMOUR, THE SHANGHAI EXPERIENCE
ART DIRECTION, HUSH NY

UNDER ARMOUR, THE SHANGHAI EXPERIENCE
ART DIRECTION, HUSH NY

UNDER ARMOUR,
THE SHANGHAI EXPERIENCE

ART DIRECTION, HUSH NY

Nike launched a YouTube series to inspire kids to redefine sport through play and imagination. With a decline in kids viewing themselves as athletes, we partnered with Nike to create The Nike Play Research Lab, where our Director of Play, Isaiah, invites guests to the NPRL to co-create the future of play. We generated five episodes for season 1 that included multiple guests and our unique Agents of Play characters; the goal was to guide our viewers down a path of play, movement, and mindfulness.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick and mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps and NBA star Brandon Jennings.

transparent