Ultimate Software

International Women's Day, Gender Pay Equality.

Role:

Art Director

Agency:

Zambezi

Keeping in line with Ultimate Software's campaign, How you treat people changes everything, we crafted three videos to raise awareness and inspire action for International Women's Day. We devised a split narrative approach juxtaposing a pair of male and female professionals with equal qualifications that diverge to reveal a shocking 33% differential in pay.
Our call to action is to stand up for equal pay.

:30 HERO SPOT

NEW YORK TIMES CORNER OFFICE PLACEMENT

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