Role:
Art Director
Agency:
Zambezi
Keeping in line with Ultimate Software's campaign, How you treat people changes everything, we crafted three videos to raise awareness and inspire action for International Women's Day. We devised a split narrative approach juxtaposing a pair of male and female professionals with equal qualifications that diverge to reveal a shocking 33% differential in pay.
Our call to action is to stand up for equal pay.
:30 HERO SPOT
NEW YORK TIMES CORNER OFFICE PLACEMENT
© 2022