Under Armour
The Shanghai Retail Experience Featuring Michael Phelps.
Role:
Art Director
Agency:
Hush
The Under Armor Shanghai Retail Experience was a first of its kind for the brand and the first brick-and-mortar shop ever. Tasked with developing the projections inside the experience, we immersed the viewer in the world of professional athletes, featuring Olympic swim legend Michael Phelps, NBA star Brandon Jennings, and Boxing Champion Canelo Álvarez.
The experience featured a central display wrapping around the peripherals of visitors, placing them level with the athletes.
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